Main Speaker: Simone Micheli – Architectural Hero
Event coordinator: Massimo Iosa Ghini – Architect and Designer
Event Moderator: Andrea Castrignano – Interior Designer, Anchorman, Writer, Blogger, Influencer
Round table joined by: Guffanti Group & Partners, Tectoo Architecture studio, NAT Office “Rifugio e Connessione“, Angry Architects “Transforming Spaces into Destinations: Understanding the Psychology of Space in Hospitality Architecture”

Start time: 2.00pm
End time: 2.30pm

Certified event

“Thought takes on new forms and becomes matter to be touched with hand. My design practice is animated by the goal of offering to contemporary man the ability to dwell with a critical gaze on the world around him, unhinging stereotypes, conventions and tearing apart the blanket of banality that covers everyday life.
Giving life to new hospitable spaces conceived as a true work of art means giving the observer a living space, to be experienced, that will indelibly remain imprinted, as a guide, in his mind.
I will tell – to the audience in the room – what it means for me to bring innovation within the contemporary Hospitality sector: today it is necessary to conceive spaces dedicated to hospitality as real works of art, places of meeting, of connections, of exchange, of permanence, in order to win the contemporary and future commercial battles.
War machines that, through strategic plans, are adept at optimizing in terms of commercial yield, every inch of space, yet jumping the barrier of stereotype and presenting themselves as integral products with a strong identity.
The successful hotel, of today and tomorrow, is that organic whole of form-function and emotion capable of breaking through to the hearts of human visitors in a true and
profound, direct, anti-mimetic way.
This guides my design making daily, which, fleeing tradition and banality, boldly proposes new visions to its interlocutors.”